Gerlach Companies was founded by Frederick C. Gerlach in 1941. We are now the oldest family-owned Industrial Commercial Auction and Appraisal Company in continuous existence in Wisconsin.
Michael Gerlach President
Full-time Machinery & Equipment Appraiser and Auctioneer since 1997. Michael Gerlach has performed thousands of machinery and equipment appraisals and auctions of all types for lenders, attorneys, individual firms and corporations. Accredited Senior Appraiser, American Society of Appraisers, Appraiser in Machinery and Equipment Discipline, Certified Auctioneer’s Institute. Michael is a member of the National Association of Auctioneers, Turnaround Management Association Midwest Chapter, and Wisconsin Auctioneers Association, with active licenses to conduct auctions in the State of Wisconsin and Illinois.
Patricia Fox Vice President
Full time Machinery & Equipment Appraiser and Auctioneer since 2001. Patricia has prepared numerous machinery and equipment appraisals of all types for lenders, attorneys, individuals, firms, and corporations throughout the Midwest area. Accredited Senior Appraiser, American Society of Appraisers, Appraiser in Machinery and Equipment Discipline, World Wide College of Auctioneering Bilingual Champion 2002, Member of Wisconsin Auctioneers Association, with active licenses in the State of Wisconsin and Illinois.
Connie Hudziak Auction Foreperson/Auctioneer
Connie supervises our company auction crew and conducts all aspects of the onsite/on line auctions, lotting and tagging inventory of assets, photos, clerking, supervision of move out. Connie graduated World Wide College of Auctioneering in 2002. Connie has an active auctioneer license in the State of Wisconsin.
David Gerlach
(1939 – 2017) Past President, Machinery & Equipment Appraiser and Auctioneer since 1965.
An important part of our experienced auction and office crew includes Debbie, Lou, and Teena, who have been with us over 20 years! They help us not only in the preparation of appraisals and keeping the office in working order, but also in clerking the many auctions we conduct every year. We also have our own experienced auction crew that assist in all assets of our auctions, from set up, ring calling to security and check out.
We conduct auctions both onsite/on line, and on line only, and work with our clients to meet their needs. Our customer base is expanded to reach lending institutions, investors, insurance companies, attorneys, individuals, and specific clientele.
Gerlach Companies is an advocate of Refuse, Reduce and Recycle in order to help reduce waste in our landfills. We make regular donations to Habitat for Humanity ReStore, Goodwill, etc.
If your business needs to be appraised or liquidated, please don’t hesitate to call Gerlach Companies at (262) 367-4950 today!
